Personal Branding

To create your personal brand for future clients and future employers. Your personal brand is to help describe and showcase who you are as a designer.

Process

Sketches

Initial Sketches to showcase my thought process from the beginning. I wanted to showcase my initials in a creative way yet still simple and clean.

Colors

I knew I wanted the colors to represent me and my personal preference. I chose to go with purple because it is commonly associated with ambition, creativity and devotion.

HEX:FFFFFF

RGB:255,255,255

CYMK(%):0,0,0,0

HEX:52B77

RGB:85,43,119

CYMK(%):82,99,19,7

HEX:000000

RGB:0,0,0

CYMK(%):75,68,67,90

Typography

For my typography I decided to go with Helvetica. Helvetica is a clean, simple, and an organized typeface. Choosing this as my typeface in my branding would help my brand in a positive way.

Digital Iterations

After feedback, I created three sets. I did one with color and one with no color. I chose the three tops designs that stood out to me.

Final Design

After feedback, I was able to work and clean up one design for my final logo. This final design showcases simplicity and creativity.

Environmental Contact

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Winter Olympics